A well-structured experimentation document will save the CRO practitioner a great deal of time and will create great reporting for stakeholders on an experiment’s details.
In my years of conversion rate optimization testing I’ve seen some remarkable test results, remarkably good, and, unfortunately some remarkably bad.
So, the sales guys got the contract signed. Hooray! Now is the time to make sure that the client experience is positive and you build a lasting relationship.
Regardless of your politics, as marketers or lobbyists or salespeople the key to success is finding that emotional pain point and addressing it.
Traffic for traffic’s sake is fool’s gold.
Someone told me that "best practice is pooled ignorance." They're right! Here are a few examples of best practices that run counter to the usual thinking.
Most segmentation strategies focus on things like gender, geographic location, race, weekend vs. weekday traffic and the like. However, I have found that segmenting by user action is far more effective at driving conversion.