CHRIS HEDICK
Empathy Maps, Emotional Selling, and Donald Trump
Regardless of your politics, as marketers or lobbyists or salespeople the key to success is finding that emotional pain point and addressing it.
Category Marketing
Lessons in effective web marketing
Segment on User Action to Drive Conversion
Most segmentation strategies focus on things like gender, geographic location, race, weekend vs. weekday traffic and the like. However, I have found that segmenting by user action is far more effective at driving conversion.
Cold Value Proposition? Pitch to Needs
If your company has a hard time explaining itself to your customers, try pitching to their needs instead.
You Can’t Program Creativity
In this age of programmatic ads, humans still crave humanity in marketing.
Reward Framing and Offer Perception
If you're going to offer the customer a reward of some type, consider re-framing that offer in another way and see which one converts at a higher rate.
Use Button Psychology to Increase Form Completion
For the vast majority of task oriented online marketing it all comes down to the button.
The Power of One Word, or, Why Copy Matters
A single word can have a powerful effect on conversion.
‘Tis the Season—to Not Be Marketed To
When timing campaigns, don't forget to factor in seasonality.
You Win! Contest Marketing Pluses and Pitfalls
If contest marketing is done correctly it can be highly effective; if done incorrectly it can be a nightmare.
Be the Man with the Plan
Testing for testing's sake is all well and good, but to really understand your customer you should have a strategic plan and calendar that creates long lasting lessons you can draw on.