When timing campaigns, don't forget to factor in seasonality.
If contest marketing is done correctly it can be highly effective; if done incorrectly it can be a nightmare.
Testing for testing's sake is all well and good, but to really understand your customer you should have a strategic plan and calendar that creates long lasting lessons you can draw on.
I just wanted to share some mind blowing stats from the Get Elastic post on showrooming.
In this post I'll share some interesting statistics and cautionary tales I'd like to share about mobile strategy.
I’m an Amazon Prime guy. Amazon probably captures 80% of my online spending. But I also eat a lot…
Sometimes your test results are so stunning you don't have to wait for more testing.