CHRIS HEDICK
Tesla Segmenting
Mr. Musk's patent surrender really has got me thinking hard about Teslas and marketing segmentation.
No Such Thing as an Informational Page
A client of mine has several ancillary business lines in addition to their main product. For the sake…
Old and in the Way? Great!
One day I was analyzing an email campaign weeks after the campaign had dropped and learned something really…
Smart Phones, Dumb Companies
I first heard about mobile phone payment systems in 1999 and incorporated this “technology of the future” into…
Think of Facebook as a Cocktail Party
I was at a wedding once on Cape Cod and the bride and groom had rented out a…
Brilliant Graph
Click the image above for a most interesting article on customer vs. company perceptions of social media in…
Walk Like an Egyptian, Talk Like Your Customer
Big companies can sometimes forget about “the little guy” – their customer – and instead try and do…