CHRIS HEDICK
Tesla Segmenting
Mr. Musk's patent surrender really has got me thinking hard about Teslas and marketing segmentation.
CHRIS HEDICK
A client of mine has several ancillary business lines in addition to their main product. For the sake…
One day I was analyzing an email campaign weeks after the campaign had dropped and learned something really…
I first heard about mobile phone payment systems in 1999 and incorporated this “technology of the future” into…
I was at a wedding once on Cape Cod and the bride and groom had rented out a…
Click the image above for a most interesting article on customer vs. company perceptions of social media in…
Big companies can sometimes forget about “the little guy” – their customer – and instead try and do…