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Chris Hedick
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An Open Letter to Groupon

$6 BILLION dollars wasn’t enough? $6 billion, with a “b”. The YouTube guys got $1.6 billion back in…

  • Analytics

Careful of Complexity

I worked on a site for a major web portal – I’m not going to say which one…

  • AnalyticsMarketing

Omniture, WebTrends and Google Analytics = Ford, Chevy and Chrysler

What kind of car did you learn to drive with? For me, growing up in the country, I…

  • MarketingTesting

Monkey in the Middle, Money on the Outside

To efficiently utilize email marketing you need to use templates. Sure, it would be great to have a…

  • AnalyticsSEOSocial Media

Is Social Media Worth It?

Those of us in online marketing have been wondering for years whether social media is worth it. Oh,…

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  • User Experience Is (Almost) Everything

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