CHRIS HEDICK
Empathy Maps, Emotional Selling, and Donald Trump
Regardless of your politics, as marketers or lobbyists or salespeople the key to success is finding that emotional pain point and addressing it.
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You Can’t Program Creativity
In this age of programmatic ads, humans still crave humanity in marketing.
‘Tis the Season—to Not Be Marketed To
When timing campaigns, don't forget to factor in seasonality.