CHRIS HEDICK
Empathy Maps, Emotional Selling, and Donald Trump
Regardless of your politics, as marketers or lobbyists or salespeople the key to success is finding that emotional pain point and addressing it.
Category Branding
You Win! Contest Marketing Pluses and Pitfalls
If contest marketing is done correctly it can be highly effective; if done incorrectly it can be a nightmare.
Nuts for nuts.com
I’m an Amazon Prime guy. Amazon probably captures 80% of my online spending. But I also eat a lot of fruits and nuts and nuts.com does such a great job of marketing and customer experience that they get 100% of my…
Tesla Segmenting
Mr. Musk's patent surrender really has got me thinking hard about Teslas and marketing segmentation.
Only partially Tongue-in-Cheek Suggestion to Starbucks
For New Yorkers a Starbucks public bathroom was a much appreciated relief oasis in a desolate desert filled with “Restroom for customers only” signs. Of course, in New York as on the internet once something becomes common knowledge to the…