CHRIS HEDICK
Best Practices That Don’t Follow Best Practices
Someone told me that "best practice is pooled ignorance." They're right! Here are a few examples of best practices that run counter to the usual thinking.
Tag lead generation
Cold Value Proposition? Pitch to Needs
If your company has a hard time explaining itself to your customers, try pitching to their needs instead.
Add a User Survey to Measure the Unmeasurable
If you want to optimize a page that doesn't have a clear metric for success, try getting data from a user survey.