CHRIS HEDICK
User Experience Is (Almost) Everything
Traffic for traffic’s sake is fool’s gold.
Tag traffic
Reward Framing and Offer Perception
If you're going to offer the customer a reward of some type, consider re-framing that offer in another way and see which one converts at a higher rate.
You Win! Contest Marketing Pluses and Pitfalls
If contest marketing is done correctly it can be highly effective; if done incorrectly it can be a nightmare.