CHRIS HEDICK

Tag ecommerce

E-commerce, Marketing, Testing

Reward Framing and Offer Perception

If you're going to offer the customer a reward of some type, consider re-framing that offer in another way and see which one converts at a higher rate.

Chris Hedick

E-commerce, Marketing, Testing, UX

Use Button Psychology to Increase Form Completion

For the vast majority of task oriented online marketing it all comes down to the button.

Chris Hedick

Analytics, E-commerce, Testing

Sample Size and Significance

Sometimes your test results are so stunning you don't have to wait for more testing.

Chris Hedick