CHRIS HEDICK
Cold Value Proposition? Pitch to Needs
If your company has a hard time explaining itself to your customers, try pitching to their needs instead.
You Can’t Program Creativity
In this age of programmatic ads, humans still crave humanity in marketing.
Card Sorting and Information Architecture
Low-tech card sorting exercises are still valuable in creating the most effective information architecture.
Reward Framing and Offer Perception
If you're going to offer the customer a reward of some type, consider re-framing that offer in another way and see which one converts at a higher rate.
Add a User Survey to Measure the Unmeasurable
If you want to optimize a page that doesn't have a clear metric for success, try getting data from a user survey.
Use Button Psychology to Increase Form Completion
For the vast majority of task oriented online marketing it all comes down to the button.
The Power of One Word, or, Why Copy Matters
A single word can have a powerful effect on conversion.