Marketing Cold Value Proposition? Pitch to Needs If your company has a hard time explaining itself to your customers, try pitching to their needs instead.
MarketingSegmentingSocial Media You Can’t Program Creativity In this age of programmatic ads, humans still crave humanity in marketing.
UX Card Sorting and Information Architecture Low-tech card sorting exercises are still valuable in creating the most effective information architecture.
E-commerceMarketingTesting Reward Framing and Offer Perception If you're going to offer the customer a reward of some type, consider re-framing that offer in another way and see which one converts at a higher rate.
AnalyticsTesting Add a User Survey to Measure the Unmeasurable If you want to optimize a page that doesn't have a clear metric for success, try getting data from a user survey.
E-commerceMarketingTestingUX Use Button Psychology to Increase Form Completion For the vast majority of task oriented online marketing it all comes down to the button.
MarketingTestingUX The Power of One Word, or, Why Copy Matters A single word can have a powerful effect on conversion.