About Me

I Know How to Make People Click

I’ve been in web marketing and production since 1999 and I have vast experience in almost every aspect of digital marketing: conversion optimization, lead generation, e-commerce, content marketing, UX design, strategy, email marketing, product management, social media marketing, SEM, SEO, customer success and data analysis.

I strive to get people to click and understand why they click. I’ve worked both agency side and client side, at startups and large corporations, e-commerce and lead generation, B2B and B2C.

Google Analytics Certified.

Optimizely Certified.

Hubspot Inbound Certified.

Outside of Work

I volunteer for the Greenwich Village Society for Historic Preservation and my community garden in Park Slope and the Million Trees NYC program – just trying to make New York a slightly more humane place to live.

I do the occasional comedic history lecture, improv at UCB, and I’ve recently started kayaking around New York harbor in a portable kayak using nothing but a MetroCard as transportation—which has been amazing.

And I take pictures, as you may have noticed.