CHRIS HEDICK

Tag segmentation

E-commerce, Marketing, Segmenting

Segment on User Action to Drive Conversion

Most segmentation strategies focus on things like gender, geographic location, race, weekend vs. weekday traffic and the like. However, I have found that segmenting by user action is far more effective at driving conversion.

Chris Hedick

Marketing, Testing

Be the Man with the Plan

Testing for testing's sake is all well and good, but to really understand your customer you should have a strategic plan and calendar that creates long lasting lessons you can draw on.

Chris Hedick