CHRIS HEDICK
Better CRO: Best Practices for the Experimentation Document
A well-structured experimentation document will save the CRO practitioner a great deal of time and will create great reporting for stakeholders on an experiment’s details.
Category Testing
Lessons on multivariate testing.
Sometimes It’s Not You, It’s Them: When CRO Testing Gives Results You Didn’t Expect
In my years of conversion rate optimization testing I’ve seen some remarkable test results, remarkably good, and, unfortunately some remarkably bad.
Best Practices That Don’t Follow Best Practices
Someone told me that "best practice is pooled ignorance." They're right! Here are a few examples of best practices that run counter to the usual thinking.
Reward Framing and Offer Perception
If you're going to offer the customer a reward of some type, consider re-framing that offer in another way and see which one converts at a higher rate.
Add a User Survey to Measure the Unmeasurable
If you want to optimize a page that doesn't have a clear metric for success, try getting data from a user survey.
Use Button Psychology to Increase Form Completion
For the vast majority of task oriented online marketing it all comes down to the button.
The Power of One Word, or, Why Copy Matters
A single word can have a powerful effect on conversion.
‘Tis the Season—to Not Be Marketed To
When timing campaigns, don't forget to factor in seasonality.
Be the Man with the Plan
Testing for testing's sake is all well and good, but to really understand your customer you should have a strategic plan and calendar that creates long lasting lessons you can draw on.
Sample Size and Significance
Sometimes your test results are so stunning you don't have to wait for more testing.