CHRIS HEDICK
User Experience Is (Almost) Everything
Traffic for traffic’s sake is fool’s gold.
Category E-commerce
Best Practices That Don’t Follow Best Practices
Someone told me that "best practice is pooled ignorance." They're right! Here are a few examples of best practices that run counter to the usual thinking.
Segment on User Action to Drive Conversion
Most segmentation strategies focus on things like gender, geographic location, race, weekend vs. weekday traffic and the like. However, I have found that segmenting by user action is far more effective at driving conversion.
Reward Framing and Offer Perception
If you're going to offer the customer a reward of some type, consider re-framing that offer in another way and see which one converts at a higher rate.
Use Button Psychology to Increase Form Completion
For the vast majority of task oriented online marketing it all comes down to the button.
Showrooming Stats
I just wanted to share some mind blowing stats from the Get Elastic post on showrooming.
Nuts for nuts.com
I’m an Amazon Prime guy. Amazon probably captures 80% of my online spending. But I also eat a lot of fruits and nuts and nuts.com does such a great job of marketing and customer experience that they get 100% of my…
Sample Size and Significance
Sometimes your test results are so stunning you don't have to wait for more testing.
No Such Thing as an Informational Page
A client of mine has several ancillary business lines in addition to their main product. For the sake of argument consider these additional products that compliment the main business line like Dell will try and sell you antivirus programs when…
Smart Phones, Dumb Companies
I first heard about mobile phone payment systems in 1999 and incorporated this “technology of the future” into a business plan for a start up I was consulting for. That was 12 years ago and while I can do some…