CHRIS HEDICK
You Can’t Program Creativity
In this age of programmatic ads, humans still crave humanity in marketing.
Category Social Media
Lessons in marketing and social media.
Think of Facebook as a Cocktail Party
I was at a wedding once on Cape Cod and the bride and groom had rented out a house for their close friends to stay at and party for 2 days leading up to the big event. One of the…
Brilliant Graph
Click the image above for a most interesting article on customer vs. company perceptions of social media in e-commerce. The full article can be found here.
Open letter to Groupon pt. 2
Dear Groupon, In my last open letter to you in February of this year, Groupon, I wrote that in a few years you’d look back on the $6 billion buy out offer from Google and kick yourself for not accepting.…
Is Social Media Worth it? Pt. 2
A recent study of 2010 holiday purchasers gave us some really impressive numbers about the power of social media. Of those that left a negative post on social media about a product or retail experience 62% were contacted by the…
An Open Letter to Groupon
$6 BILLION dollars wasn’t enough? $6 billion, with a “b”. The YouTube guys got $1.6 billion back in 2006 and they seem perfectly content padding around the mansion in gold plated bunny ear slippers. $6 billion buys a lot of…
Is Social Media Worth It?
Those of us in online marketing have been wondering for years whether social media is worth it. Oh, don’t get me wrong, I’m not saying that social media is a fad. No, my friends, the era of sharing is certainly…