CHRIS HEDICK
Best Practices That Don’t Follow Best Practices
Someone told me that "best practice is pooled ignorance." They're right! Here are a few examples of best practices that run counter to the usual thinking.
Tag value proposition
Cold Value Proposition? Pitch to Needs
If your company has a hard time explaining itself to your customers, try pitching to their needs instead.
‘Tis the Season—to Not Be Marketed To
When timing campaigns, don't forget to factor in seasonality.