CHRIS HEDICK
Better CRO: Best Practices for the Experimentation Document
A well-structured experimentation document will save the CRO practitioner a great deal of time and will create great reporting for stakeholders on an experiment’s details.
Category Analytics
Lessons in marketing and web analytics.
Sometimes It’s Not You, It’s Them: When CRO Testing Gives Results You Didn’t Expect
In my years of conversion rate optimization testing I’ve seen some remarkable test results, remarkably good, and, unfortunately some remarkably bad.
Add a User Survey to Measure the Unmeasurable
If you want to optimize a page that doesn't have a clear metric for success, try getting data from a user survey.
‘Tis the Season—to Not Be Marketed To
When timing campaigns, don't forget to factor in seasonality.
Showrooming Stats
I just wanted to share some mind blowing stats from the Get Elastic post on showrooming.
Mobile Strategy Statistics and Cautionary Tales
In this post I'll share some interesting statistics and cautionary tales I'd like to share about mobile strategy.
Sample Size and Significance
Sometimes your test results are so stunning you don't have to wait for more testing.
Old and in the Way? Great!
One day I was analyzing an email campaign weeks after the campaign had dropped and learned something really interesting. I usually grab the results of a campaign a few days after it drops so any insights or learnings can be…
The Zombies are Here!
Today’s post is not about getting good Omniture reporting it’s about stopping Omniture reporting. Sometimes more data is worse than no data at all. For most companies getting Omniture code off a site is not a problem. It’s a call…
Careful of Complexity
I worked on a site for a major web portal – I’m not going to say which one but it may or may not have a name like a certain creature in a little book called Gulliver’s Travels – and…