CHRIS HEDICK

Category Segmenting

E-commerce, Marketing, Segmenting

Segment on User Action to Drive Conversion

Most segmentation strategies focus on things like gender, geographic location, race, weekend vs. weekday traffic and the like. However, I have found that segmenting by user action is far more effective at driving conversion.

Chris Hedick

Marketing, Segmenting, Social Media

You Can’t Program Creativity

In this age of programmatic ads, humans still crave humanity in marketing.

Chris Hedick

Analytics, Mobile, Segmenting

Mobile Strategy Statistics and Cautionary Tales

In this post I'll share some interesting statistics and cautionary tales I'd like to share about mobile strategy.

Chris Hedick