CHRIS HEDICK
User Experience Is (Almost) Everything
Traffic for traffic’s sake is fool’s gold.
Category UX
Best Practices That Don’t Follow Best Practices
Someone told me that "best practice is pooled ignorance." They're right! Here are a few examples of best practices that run counter to the usual thinking.
Card Sorting and Information Architecture
Low-tech card sorting exercises are still valuable in creating the most effective information architecture.
Use Button Psychology to Increase Form Completion
For the vast majority of task oriented online marketing it all comes down to the button.
The Power of One Word, or, Why Copy Matters
A single word can have a powerful effect on conversion.
No Such Thing as an Informational Page
A client of mine has several ancillary business lines in addition to their main product. For the sake of argument consider these additional products that compliment the main business line like Dell will try and sell you antivirus programs when…