Chris Hedick

Articles: 40

Analytics, Marketing, Testing

‘Tis the Season—to Not Be Marketed To

When timing campaigns, don't forget to factor in seasonality.

Chris Hedick

Branding, Marketing

You Win! Contest Marketing Pluses and Pitfalls

If contest marketing is done correctly it can be highly effective; if done incorrectly it can be a nightmare.

Chris Hedick

Marketing, Testing

Be the Man with the Plan

Testing for testing's sake is all well and good, but to really understand your customer you should have a strategic plan and calendar that creates long lasting lessons you can draw on.

Chris Hedick

Analytics, E-commerce, Mobile

Showrooming Stats

I just wanted to share some mind blowing stats from the Get Elastic post on showrooming.

Chris Hedick

Analytics, Mobile, Segmenting

Mobile Strategy Statistics and Cautionary Tales

In this post I'll share some interesting statistics and cautionary tales I'd like to share about mobile strategy.

Chris Hedick

Branding, E-commerce, Marketing

I’m an Amazon Prime guy. Amazon probably captures 80% of my online spending. But I also eat a lot of fruits and nuts and nuts.com does such a great job of marketing and customer experience that they get 100% of my…