CHRIS HEDICK
Tesla Segmenting
Mr. Musk's patent surrender really has got me thinking hard about Teslas and marketing segmentation.
Chris Hedick
No Such Thing as an Informational Page
A client of mine has several ancillary business lines in addition to their main product. For the sake of argument consider these additional products that compliment the main business line like Dell will try and sell you antivirus programs when…
Old and in the Way? Great!
One day I was analyzing an email campaign weeks after the campaign had dropped and learned something really interesting. I usually grab the results of a campaign a few days after it drops so any insights or learnings can be…
Smart Phones, Dumb Companies
I first heard about mobile phone payment systems in 1999 and incorporated this “technology of the future” into a business plan for a start up I was consulting for. That was 12 years ago and while I can do some…
Think of Facebook as a Cocktail Party
I was at a wedding once on Cape Cod and the bride and groom had rented out a house for their close friends to stay at and party for 2 days leading up to the big event. One of the…
Brilliant Graph
Click the image above for a most interesting article on customer vs. company perceptions of social media in e-commerce. The full article can be found here.
Walk Like an Egyptian, Talk Like Your Customer
Big companies can sometimes forget about “the little guy” – their customer – and instead try and do marketing the way they see fit. After all, if they didn’t know better than Joe Six Pack what sold in the marketplace…