A recent study of 2010 holiday purchasers gave us some really impressive numbers about the power of social media.
Of those that left a negative post on social media about a product or retail experience 62% were contacted by the company responsible. Of those contacted 33% deleted their original negative post and 32% turned around and left a positive review.
A few weeks back I posted about whether social media was worth it. Well, I’d say these numbers bear it out. With a simple tweet or facebook post you can change the minds of 65 out of 100 angry customers. Talk about cheap and effective customer service.